The naming of the Denver Broncos is an interesting story deeply rooted in the history of American football. The franchise was founded in 1960 as a charter member of the American Football League (AFL) by Bob Howsam, a former minor league baseball team owner.
When it came time to select a name for the team, Howsam wanted something that would embody the ruggedness and strength of the American West while also capturing the spirit of the sport itself. After considering several options, including the Denver Bears and Denver Gold, Howsam ultimately settled on the Broncos.
The name “Broncos” was chosen to evoke images of the untamed wild horses that roamed the Western plains, symbolizing the team’s determination, speed, and power on the football field. Additionally, the term “bronco” itself refers to a horse that has not been fully trained, highlighting the team’s status as a young, up-and-coming franchise eager to make its mark on the AFL.
From its humble beginnings in the AFL to its eventual merger with the NFL in 1970, the Denver Broncos have become one of the most storied and successful franchises in professional football. The name “Broncos” has become synonymous with excellence, perseverance, and a never-say-die attitude, making it a fitting moniker for a team that has captured the hearts of fans across the country.